How to Set Your Tutoring Rate in 2025
Why Pricing Matters
Your rate signals your positioning in the market before a parent or student has read a single word of your profile. A thoughtful price backed by credentials inspires confidence; an arbitrary one creates doubt.
Research the Market First
Look at what other tutors in your subject and region charge. On Folio Tutors, GCSE tutors typically charge £20–£45/hr, A-Level tutors £30–£60/hr, and university-level specialists can exceed £80/hr. Primary tutors cluster around £18–£35/hr.
Factors That Justify a Higher Rate
- Degree in subject — directly signals expertise
- PGCE or QTS — trained teachers command a premium
- Track record of results — link your students' grade improvements to your rate
- Specialisation — 11+, Oxbridge prep, SEN, and exam rescue all carry premiums
- Location — London rates run 20–30% above the national average
Starting Out
Begin 10–15% below your target rate to accumulate reviews. Once you have five or more positive reviews, raise your rate confidently. Most students who are happy with you will accept a modest increase.
Bundle Instead of Discounting
Rather than cutting your hourly rate, offer session bundles — five sessions for the price of four, for example. This rewards commitment without eroding your perceived value.
Charging for Travel
Factor in travel time for in-person sessions. A common approach is to charge your full rate for journeys under 30 minutes and set a minimum session length of 90 minutes to make the trip worthwhile.
Review Annually
Revisit your rate every year. A £2–5/hr increase communicated professionally is almost always accepted without friction.